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EuroAmusement Professional 4-2015-Leseprobe

Seite 32 EuroAmusement Professional 4-2015-LeseprobeEuropean Waterpark
Association Trend Analysis
for the Fiscal Year 2014
Rising revenues despite isolated attendance
figure declines
The 2014 fiscal year finished with mixed emotions for
some bathing business operators. Although most of the
analysis participants reported rising attendance figures and
increased revenues, at second glance the results are not
quite as positive as they were before the annual deadline.
It remains unclear whether this is simply a small dip in the
positive developments of recent years or if it represents the
onset of structural changes. Nevertheless, most of those who
participated in the survey are optimistic about the current
fiscal year.
The annual survey of EWA member companies and the
resulting trend analysis at the beginning of the fiscal
year are aimed at providing a compact, if not wholly
representative overview of the developments within the
industry. Of the bathing operations participating in the
survey for the past year, 66% cited increased attendance
from 200,000 to 500,000 guests annually. 16% had even
greater growth, while 18% welcomed less than 200,000
visitors.

Attendance figure development
38% of the survey participants demonstrated a mild (up to
max. -5%) or genuine (up to max. -10%) decline in the last
fiscal year's attendance figures. The attendance figures
remained constant among 16% of the bathing operations,
while 45% of the participants registered increased attendance
figures, although not at the same scale as in the previous year
(see Chart 1).
The bathing operations registering attendance figure
declines in 2014 cited the following causes as reasons (in
the order of how frequently they were cited): closure times
(including construction measures); weather; competitors/
competition situation; individual reasons; modernization/
investment backlog; poor economic situation.
While in 2013 the participants saw the weather situation
as the primary factor influencing attendance figures, this
changed in 2014 with closure times, weather and the
respective competition situation almost equally affecting the
situation. Individual reasons related to the specific operation
were also less critical than in the previous years. It is
notable that competition played a far greater role this time
around than in the previous years.
A comparison of the results of attendance figure development
with previous years reveals that the dynamics of the positive
development continue to diminish (see Chart 2).
66 EuroAmusement Professional 4/2015

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