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EuroAmusement Professional 5-2017-Leseprobe

Seite 62 EuroAmusement Professional 5-2017-LeseprobeMattel Play! Town
Liverpool

BusinessReport

Lots of Fun with
Little Sun
National Geographic and BBC Earth
are opening indoor FECs, Merlin is
cooking up another indoor offering with
"Little Big City", and KidZania wants
to expand into the USA. More and more
amusement parks are expanding with
thematic indoor areas and an increasing
number of indoor amusement parks are
being developed in emerging markets.
What's going on?

From a historical perspective
The origins of the amusement park
industry began outdoors with trolley
parks and beachside parks in 19th
century America, castle parks and
pleasure gardens in 18th century Europe.
The amusement park was a place for
seasonal outdoor pastimes in regions
with a mild summer climate. No one was
talking about "indoors"!

The first departure was in 1955 when
Walt Disney invented the "dark ride"
for guests to ride through Hollywood
films. The first classic indoor attractions
upped the ante with Universal's studio
park where nearly all of the attractions
were hidden away by definition in large
studio buildings like film sets. Whereas
previously the entertainment had been
exclusively outdoors, now the majority
of time visiting a park was spent inside!
It was exactly these parks with the
dark rides by Disney and Universal that

came to define the "theme park" genre,
which then became an industry trend in
Europe and America. In the 70s and 80s
a third continent began to develop its
amusement park market: Asia.

Desire as a driving force
Japan, South Korea, Hong Kong,
and Taiwan were the first countries
that looked on jealously at the large
theme parks of the developed world.
Certainly by the 60s Asia also had

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