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EuroAmusement Professional 3-2018-Leseprobe

Seite 56 EuroAmusement Professional 3-2018-LeseprobeBusinessReport

Cruise Ship Trends
2018 Part 1
European Shipyards
worldwide leaders
The cruise industry is experiencing an
unprecedented boom, and it shows no
signs of slowing down. According to the
Cruise Lines International Association
(CLIA), the trade association for the
international cruise industry, in 2016 a
total of 24.7 million passengers around
the world booked a cruise. In 2017 this
figure is reported to have risen to 25.8
million guests, and the forecast for 2018
is already 27.2 million passengers.
Most of those pursuing a dream cruise
vacation are US citizens, followed by
Chinese and German holidaymakers.
This means that most Europeans driving
the growth in this market are Germans,
accounting for more than 6.9 million
passengers last year alone. In addition,
some 450 cruise ships traveled the
world's seas and oceans in 2017. CLIA
claims that 27 new cruise ships have
already been ordered for this year
(updated: December 2017).
If we examine where these huge ocean
cruisers are coming from, European
dominance of the market is clearly
evident. 96 of the currently 100 largest
cruise ships were built in Europe. The
leading European shipbuilder is the
Italian Fincantieri shipyard in Trieste
where 37 of the 100 largest ships were
built, followed by the Meyer Werft in
Papenburg, Germany where 26 of the
100 largest ships were constructed.
Third place in this ranking is held by
the STX France shipyard in St. Nazaire,
France, responsible for building
another 17 such cruise liners.
STX France is in fact where the world's
current largest cruise ship was built:
"Symphony of the Seas" made its maiden voyage in April of this year. In its
role as the world's largest cruise liner in
terms of gross tonnage (GT) it has now
taken the crown of the "Harmony of the
Seas", which went into service only two
years ago as the record holder (cp. EAP
5/2016). Both ships belong to the US
cruise line Royal Caribbean International (RCI). The "Symphony of the Seas"
92 EuroAmusement Professional 3/2018

Eine Lasertag-Arena auf dem Meer?
Auf der Symphony of the Seas ist
eine solche z.B. unter dem Namen
,,The Battle for Planet Z" zu finden.

accommodates up to 6,680 vacationers
and more than 2,000 crew members, and
is currently at sea in the Mediterranean.

Appealing to
younger generations
For a long time the most important
message and service the cruise liner
industry offered potential guests was
(allegedly) affordable travel, relaxation
and fun. Nowadays the cruise industry,
much like the amusement park industry,
is far more focused on offering its
guests special experiences.
The industry's development in recent
years has demonstrated that what
works in amusement or water parks
also works on cruise ships, always with
an eye on appealing to customers from
younger generations and families with
children. Last year for example the
average age of cruise line vacationers
in Europe and the USA was 45 and 50
years old respectively. In the future the
industry is eager to also appeal to the
younger generation known popularly
as the "Millennials", who were born
around the turn of the millennium.

Virtual Reality & Escape
And what are cruise ships making of the
latest amusement trends such as Escape
Rooms and Virtual Reality (VR)? You
guessed it! These trends have now also
"invaded" cruise ships.
Royal Caribbean for example is planning
an approximately 800 million US Dollar
modernization program for its entire
Neu auf der Symphony of the Seas: die Ultimate
Family Suite mit 125 Quadratmetern Fläche
inkl. einem Airhockey-Tisch und einer Kinderrutsche.

fleet. These overhaul measures also
involve equipping its existing ships with
suitable VR experiences. This year the
company's two ships "Independence of
the Seas" and "Mariner of the Seas" will
be fitted with the "Sky Pad", a bungee
trampoline with a VR experience. On the
ship's outside stern deck passengers will
soon be able to look forward to jumping
through virtual worlds or planets via the
trampoline, secured with bungee cords
and fitted with a VR headset. The escape
room adventure "Puzzle Break: The
Observatorium" will be installed on the
cruise ship "Mariner of the Seas", as
will a "Battle for Planet Z" black light
laser tag arena.
The newest ship "Symphony of the
Seas" offers passengers a new 3D show
experience called "Flight: Dare to
Dream" in its 1,401 seat Royal Theater.
The attraction's planners called in
former US astronaut Clayton Anderson
as a consultant for the creation of
Dare to Dream (Flying by Foy is the
company that programs and provides
the equipment). Anderson spent 2007
working on board the ISS space

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