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EuroAmusement Professional 4-2018-Leseprobe

Seite 29 EuroAmusement Professional 4-2018-LeseprobeBadeWelten
ren. Befördert wird
Chart 12: Allgemeine
Einschätzung/Prognose
diese Entwicklung
des Freizeitbädermarkes
sicher auch durch
im Jahresvergleich
die nach wie vor
günstige Zinssituation, auch wenn ­ zumindest außerhalb
Europas ­ ein Ende des ,,billigen Geldes"
absehbar ist. Angesichts der von vielen
Umfrageteilnehmern gemeldeten gestiegenen Umsätze blickt entsprechend auch der
Großteil der Teilnehmer optimistisch nach
vorn. Fazit: Erneut Daumen hoch!
© EWA 2018 (Auszug aus der Trendanalyse mit freundlicher
Genehmigung der European Waterpark Association e.V.)

100%
90%

16%

18%

15%

80%

27%

23%

34%

34%

33%

70%
60%
50%

56%

49%

61%
55%

40%

64%
57%

30%
20%
10%
0%

28%

2010

33%

2011

45%

24%

2012

18%

13%

9%

2013

2014

2015

pessimistisch

neutral

50%

16%

2016

59%

47%

8%

8%

2017

2018

optimistisch

Thumbs up once again! Many of
the participants in the recent survey
carried out by the European Waterpark
Association (EWA) anticipate either stabile
or even slightly increasing attendance
figures for the current fiscal year. Other
participants in the survey see their
operations as facing significant challenges
and are expecting more of a consolidation
of guests and revenue. The reasons cited
for this include changing leisure habits
and increasing competition between the
widest varieties of leisure operations.
To survive in the competition for visitors
and to also continue offering attractive
adventure experiences for potential
customers, many of the association's
member companies are planning to invest
more than half a million Euros into their
bathing operations in 2018.
As a supplemental information source for the EWA's extensive
benchmarking conducted each summer when all of the key
indicators from the previous year have been registered and
categorized, this annual survey and trend analysis is aimed
at providing a brief preliminary overview of the industry's
development and overall mood. It is designed to give the
participating EWA member bathing operations a tool for
comparing the development of their own businesses with the
general development of the market overall. However, it must be
pointed out that the results have to be qualified on the basis of
the number of operations that participated in the survey.
Among the participating bathing operations surveyed, 66
percent reported attendance last year of between 200,000 and
500,000 guests. 16 percent reported more, while 18 percent
reported less than 200,000 visitors.

Foto: Aquaparc Le Bouveret

Positive Development
in Europe's Water Park
and Bathing Operations

Attendance figure development
In regard to the attendance figures in the 2017 fiscal year,
47 percent of the survey participants registered either a mild
increase (up to a maximum of 5 percent) or a significant
increase (above 5 percent growth). Attendance figures
remained constant among 16 percent of the bathing operations
and 37 percent of the survey participants registered declining
attendance figures. (Chart 1)
Following an above-average result in 2016 revealing that an
unusually high number of bathing operations registered growth
while only a few noted declines, the figures for 2017 are more
reminiscent of the level of previous years.
The following aspects were cited by the survey participants as
the primary reasons for declining attendance figures in 2017
(in the order of the frequency with which they were cited):
EuroAmusement Professional 4/2018

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