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EuroAmusement Professional 3-2010-Leseprobe

Seite 25 EuroAmusement Professional 3-2010-LeseprobeEAP-03-10-Umbruch-n:layout 05.05.10 8:44 Uhr Seite 53

Bäder

An erster Stelle bei den Gründen für die eher verhaltene Einschätzung wird die allgemeine wirtschaftliche Gesamtsituation genannt, gefolgt von einem wachsenden Konkurrenzdruck und einem allgemein veränderten Freizeitverhalten.
Wesentliche Gründe für eine optimistische Einschätzung sind
die zunehmende Zahl der Kurzurlaube im eigenen Land sowie
das Thema Entspannung und Erholung (=Relaxen) als anhaltender Trend. Es bleibt weiterhin spannend!1
Swimming Pool Facility Report 2009/2010

Working Through the Current Year with
Reserved Optimism
2009 proved to be a very successful year for the entire recreation industry. Nevertheless, most public pool facility and spa
operators in Europe describe their overall situation as
"reservedly optimistic". This is the basic tone emerging from
the member survey conducted by the European Waterpark
Association (EWA) regarding the 2009 fiscal year. We have
compiled some of the interesting trends and developments that
emerged from the survey among operators of European leisure
and adventure swimming facilities for our readers here below.

1

72 percent of the surveyed EWA member operators recorded
attendance figures of between 200,000 to 500,000 guests per
year. (Ill. 1)
Among 54 percent of the surveyed recreational water facilities, i.e. more than half, attendance figures in the 2009 fiscal
year ran from slightly lower (up to a maximum of minus
5 percent) to lower (up to a maximum of minus 10 percent).
In 2008, more than two-thirds of the surveyed recreational
water facilities were able in comparison to the previous year
to maintain their attendance figures (approximately 11 percent) or increase them (61 percent). Following two years of
positive attendance development, a decline was now recorded, but none of the recreational water facilities recorded a
decrease of more than 10 percent. Aside from amusement
parks in the Benelux territories and the German-speaking territories, most of which recorded above-average growth rates
in 2009, numerous other leisure facilities and the hotel and
catering industries were forced to accept significant reductions in turnover.
It is interesting that in the previous year none of the surveyed
recreational water facilities had forecast lower attendance

Auswertender Auszug mit freundlicher Genehmigung der European Waterpark Association e.V.

EuroAmusement Professional 3/2010 53

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