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EuroAmusement Professional 3-2005-Leseprobe

Seite 24 EuroAmusement Professional 3-2005-LeseprobeEAP-03-05-Umbruch

28.04.2005

15:38 Uhr

Seite 60

Technologie

Click Report
Photographic Systems in Use:
Possibilities and Boundaries
Photos capture life's most beautiful
moments for eternity. It doesn't matter
if it's a holiday, family gathering, or
excursion ­ special events and experiences are most frequently photographed, and a visit to an amusement park is no
exception. Main
attractions and their
landmarks are particularly well-loved
photo motifs. Walt
Disney created a
landmark with the
fairytale castle at the
Disney parks, which
is photographed by
every visitor and is
therefore a distinguishing mark recognised throughout the
world.
Gate Photography
All the same, or perhaps for that very
reason, there are
photographers waiting just inside the admission gate on
Main Street at Disneyland, ready to
take pictures of arriving guests. Other
amusement parks use "gate" photography to photograph arriving guests
with their parks' mascot. Up until now,
most parks usually developed the film
by evening and presented the pictures
to guests on their way out at the exit.
Developing all of the photographs
incurred high costs, and many photos
remained unsold at the end of the day.
Not so with e.g. Video Image, which
created the Foto Factory Terminal:
using a barcode allocated by the photographer, the guest can preview photos on a monitor. Only after he or she
decides to buy a photograph is it printed. The Dutch firm Maxifoto has created a patented wireless system called
Wireless Image Maker, which uses the
digital technology of cameras combined with a wireless transmission of
the pictures to the photo store. The
photographed visitor gets an ID code
that shows the personal photos on a
60 Euro Amusement Professional 3/2005

preview monitor. If the guest likes the
picture, he or she can choose between
different print sizes, or even have it
integrated in a keychain as a keepsake.
Nostalgia Studios
Despite all the prophecies of doom,
both gate photography and traditional
nostalgia studies are still a lucrative

Eine großzügige Darstellung von Event- oder
Gatefotos ermöglicht dem Gast, in Ruhe
seine Bilder anzuschauen.

source of revenue at most parks. The
prerequisite is, of course, a steady rate
of visitors. Nostalgic photographs are
an event. A DIN A4 print costs around
12 euros at German amusement parks.
One variation of the nostalgia studio
is chromakey photography: readymade
vignettes "transfer" the visitor's head
or body to a totally different environment.
On-Ride Photos
Probably the biggest market for photographs at amusement parks are the
well-known on-ride photos at attractions. Photos on wildwater rides and
roller coasters are a classic; there's
hardly any ride not equipped with a
photo system. Photo systems at wildwater rides are the most profitable:

10 -12 per cent of all passengers buy a
photograph between the price of 4.508.00 euros, at least in Germany. In the
Netherlands on the other hand, roller
coaster photos are more popular at
some parks. Christian Bühler of Video
Image explains: "Apart from the visitor structure, the photo's crop is also a
decisive factor. In Germany, most visitors only want to see themselves and
their friends in their
pictures. That's why
photo systems at
Spinning Coasters or
other similar rides
are more successful.
"
Long, wide rides are
a hindrance, says
Bühler. At the Silver
Star roller coaster at
the Europa Park, for
example, sales were
increased by photographing from a
different angle, thus
capturing fewer passengers in the pictures. German sales
figures are also often
higher: 7-8 per cent
of all roller coaster
passengers in Germany purchase an
on-ride photo. At new attractions, the
sales figures are higher, but even older
rides still make an acceptable turnover, as "The Big One" roller coaster
in Blackpool shows. Yet photographic
systems are not only installed at roller
coasters and wildwater rides. Boat
rides, darkrides, and themed rides are
being equipped with systems more and
more often. The farther away the photo
system is from the shop, the more costs
are incurred for the cable lines
between the two. To circumvent this
problem, a radio link system was
installed for the first time at the SuperSplash Atlantica ride at Europa-Park
to transmit the pictures to the shop.
While photos from wildwater rides are
often made during or right after the
biggest drop, this is difficult to do with
roller coasters. There's the danger that
passengers' faces are so blurry in
these pictures that sales figures would
decline. For themed rides, a track section with background scenery is often
chosen to add an additional incentive

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